NEWS: we’re Giving Back to Nature!

Donations to Environmental Charities | Giving Back to Nature | Pigments by Liv

We’re donating to environmental charities! You may have noticed over the past month that Pigments by Liv, has taken several new steps towards sustainability. We’ve already revisited the items we stock in our shop in terms of environmental impact by carefully considering the materials they are made of as well as their ability to enable an eco-friendly lifestyle.

We’ve swapped items for more higher quality materials, got rid of certain products altogether and added more products that replace several single-use plastics you may come across in our daily lives. All to encourage the idea that a sustainable lifestyle doesn’t have to be a limited one.

Going forward, we want to align ourselves closely with the vision of a happy planet. Read our sustainable promise. However, we are taking this one step further by putting money where our mouth is.

We pledge to donate 10% of profits to environmental charities

Every single collection in the Pigments by Liv catalog is inspired by nature, whether it be fauna or flora, the environment has always been a muse. Therefore, we pledge to donate 10% of our profits to selected environmental charities each month.

This is something that I’ve always wanted to do, however, until now I have lacked the accounting know-how. So, thanks to my Dad, together we have built a very complex spreadsheet. We now know our total monthly profit as well as the monthly volume of sales per collection.

Collections and their environmental Charities

Based on the sales of each collection, 10% of these profits will be donated to a relevant charity. For each collection, a charity has been specially chosen so that the profits generated will benefit the being that inspired the collection, be that flora or fauna!

The maths behind each donation

As I mentioned before, I would like complete transparency when it comes to Pigments by Liv. Due to my limited accounting skills, we calculate the donations using the following formula:

Donations will be calculated based on Gross profit for each month attributable to a specific Collection based on total net (of returns from time to time) third party sales for the month less product, supplier carriage/ shipping, any other direct cost of sale including discounts apportioned on a pro rata basis across the number of collections sold.

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In simple terms: each month, 10% of profits are divided based upon the number of items sold in each collection and then donated to the relevant charity.

Meet the chosen Environmental Charities

Now we’ve covered all the boring financial stuff, let’s meet the charities we’ll be donating to! *Pigments by Liv is by no way affiliated with any environmental charities but is merely a supporter of their good work.

The Orca Collection and the Sea Watch Foundation

With the Reusable 500ml Orca Water Bottle being one of our best sellers, I hope these donations can make a real impact on local marine life. The chosen charity the collection will help generate donations for is the Sea Watch Foundation.  Their mission is to:

“Sea Watch Foundation is a national charity working to improve the conservation and protection of whales, dolphins and porpoises in British and Irish waters.”

Sea Watch Foundation | 10% of profits donated to charities | Pigments by Liv
The reason I chose the Sea Watch Foundation is that before I stumbled across them I didn’t realise you could see Orcas, Dolphins, or Whales without even leaving the UK.
After denouncing Sea Life and other attractions that keep cetaceans in captivity, I thought it was going to be very difficult for me to ever see an Orca in the wild. However, now I am planning a trip to the Shetland Islands for their Orca Watch Week next May!

shop the orca collection

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Donations sent to the Sea Watch Foundation each month will be based on sales from the Orca Collection.

The Fox Collection and The Fox Project

The Fox Art Print is another top seller, so I hope the Fox Collection can help raise donations for the lovely people over at The Fox Project. So, who are they?

“Established in 1991 as a specialist Wildlife Information Bureau, Fox Deterrence Consultancy, it has incorporated a Wildlife Hospital since 1993 which, today, admits and treats over 1000 foxes per year, including 250 cubs. It appears regularly on TV, radio and other media, both in the UK and internationally, has received awards from RSPCA, International Fund for Animal Welfare, media and TV and is honoured to have Chris Packham and Anneka Svenska as Patrons.”

The Fox Project | 10% of profits donated to charities | Pigments by Liv
When trying to find the right charity for the Fox Collection, I considered choosing more general UK wildlife charity. Although, in Suffolk, foxes are considered nuisances by local farmers so suffer from a lot of hatred. Therefore, I wanted to give back to a wildlife charity that supported foxes specifically.
Luckily, The Fox Project live and breathe foxes! By supporting them we are helping them to build a new wildlife hospital!

shop the Fox collection

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Donations sent to The Fox Project each month will be based on sales from the Fox Collection.

The Daffodil Collection and Plantlife

The Daffodil Collection is a tribute to my lovely Nana, whose favourite flowers were daffodils. Whenever we visited my Nan we would often take a walk through Hatfield forest, especially during Spring, to enjoy the wildflowers.

“Plantlife is a British conservation charity working nationally and internationally to save threatened wild flowers, plants and fungi .”

Plantlife own thousands of nature reserves across the UK and are working hard to conserve the rarest of flora.

shop the daffodil collection

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Donations based on sales from the Daffodil Collection will be sent to Plantlife in honour of my Nana.

The Rhino Collection and Blankets for Baby Rhinos

The Save the Tubby Unicorns T-Shirt and Sweatshirt are a favourite of many, by accumulating charitable donations I hope this design really does help to save the tubby unicorns. Donations raised from the Rhino Collection will go to Blankets for Baby Rhinos!

“We are a craft conservation group that supports wildlife orphanages and anti-poaching units, by supplying them with knitted and crochet blankets and clothing. We also use our crafts to raise funds for our beneficiaries to supply much needed equipment and animal feed.”

Blankets for Baby Rhinos | 10% of profits donated to charities| Pigments by Liv
From humble beginnings they are forever expanding their eco and social impact. I am at complete peace of mind know any donations that come their way will be put to good use.

shop the Rhino collection

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Donations based on sales from the Rhino Collection will be sent to Blankets for Baby Rhinos to help save the tubby unicorns.

The Panda Collection and WWF

As mentioned in a previous blog about the creation of the Panda Art Print, the WWF showed me why I needed to change my lifestyle immediately or risk harming the planet. Therefore, it was only right to donate a portion of the profits raised through the panda collection to them.

“To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

  • conserving the world’s biological diversity
    ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption”
WWF | Panda Collection | Pigments by Liv

Since it’s launch, two weeks ago, the panda collection has been a real hit. I hope the donations sent to the WWF will help them to continue their excellent work in saving the planet!

shop the Panda collection

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Donations based on sales from the Panda Collection will be sent to WWF.

I’ve been so excited to share this news with you all and am looking forward to doing more for the planet by making my first donation to each of these five environmental charities at the end of the month!

want to work with us?

are you a register uk environmental charity

Then we’d love to work with you! Just drop us an email at [email protected] and we’ll be in touch to discuss the opportunity as soon possible.

‘Til next time!



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