This new collection is certainly one of the most unique collections we have launched to-date, and it is the most original because of you guys. We put three different Tiger designs to a vote on our Facebook and Instagram stories and 44% of you voted for Design C. Thus, The Kyoto Protocol Tiger Design was born! (You gotta give the people want they want, ya know!)
the initial tiger design concepts:
what is the kyoto protocol
The Kyoto Protocol was agreed in 1997 by the United Nations Framework Convention of Climate Change (UNFCCC). The agreement bound industrialised countries to reduce their contribution to green house gases through various strategies such as reducing deforestation. Hurrah!
However, due to global superpowers, such as the USA, pulling out of the agreement for political and economic reasons the protocol was deemed a failure. However, it did pave the way for the eagerly awaited Paris Climate Agreement where all countries are required to participate.
what does the kyoto protocol have to do with the tiger collection?
Okay, so now we know what the Kyoto Protocol is, how on earth did it end up on the Tiger design? Well, it’s kind of a funny story involving a massive eco-nerd moment by yours truly.
About a year ago I was having a nose in the shops when I found this cute t-shirt embroidered with “Les Tigres”, a Tiger illustration and “Kyoto 1998” printed on it. Immediately, I thought it was cool because I just assumed by “Kyoto” they meant the environmental treaty Kyoto Protocol.
OH BOY, WAS I WRONG. A year or so later, I’ve just found out that Le Tigre is a band who were formed in 1998. So, either the top is actually a band tee or they’ve used the year when the US signed the protocol, 1998 or it’s a Mexican Football Team.
Regardless, the seed was planted. The Kyoto Protocols pact on reducing climate change and preventing deforestation will have had an impact on the world’s Tiger population. Therefore, only those that know about the Kyoto Protocol will understand the true meaning behind the Tiger Design. By wearing it we can remind those around us to raise awareness and commit to reversing climate change. Sustainability meets style.
The Inspiration behind The Tiger Collection
Let’s back track four years ago, what actually inspired me to draw the tiger that ended up being the star of the Tiger Collection? At the time I was reading a very well-known book called Life of Pi by Yann Martel.
Who is richard parker?
Partnering with tigers4ever
With Richard Parker being the inspiration behind the Tiger design, it was only right to find a charity that protects the future of Bengal Tigers. Therefore, 10% of profits based on sales of garments and tote bags from the Tiger collection are donated to Tigers4Ever.
Tigers4Ever are a small UK charity that focuses on the protection of Bengal tigers in the Bandhavgarh National park. Their projects include anti-poaching patrols, the creation of water holes and educating local communities.
‘Til next time!
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